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TORONTO — Over the years, the Toronto Raptors have heard all about the perceived disadvantages of NBA life north of the border. Curry 1 Shoes Online . The complaints have run the gamut — from the long, snowy winters, to concerns about taxes to the lack of ESPN on cable TV. Instead of playing defence when it comes to perception, the franchise is going on the offensive. The Great White North is embraced and the Ontario capital takes centre stage in the teams new „We The North“ campaign, which features a 60-second video that kicks off a massive franchise rebrand over the next two years. „This is the statement we want to make to Canada and I think this is the chip we have, which is were the north and theres no one else,“ Maple Leaf Sports & Entertainment president Tim Leiweke said Wednesday from New York. „Its just us and everyone looks past us. But were OK with that now.“ The video is not meant to be an advertisement for a team preparing to make its first playoff appearance in six years. Instead, the franchise wants the spot and the campaign to serve as a foundation for a team revolution. „This is a crusade now,“ Leiweke said. „This is not just a rally cry, this is, I think, our identity. „I think thats what we like about this is for the next two to three years, this is who we are and this is who we represent and this is who we fight for.“ The team is still finalizing release plans for other components of the campaign. However, new colours and a new logo will be rolled out „in short order,“ Leiweke said. Toronto hip-hop artist Drake was „heavily involved“ in the inspiration for the spot, and Leiweke said the teams global ambassador was also involved in logo plans and the decision to stick with the Raptors name. „He thinks that the Vince Carter generation, those kids that grew up and got inspired by Vince, these are now the (Anthony) Bennetts of the world and the (Andrew) Wiggins of the world,“ Leiweke said. „And they relate to the Raptors in a very different way than that Barney dinosaur or Jurassic Park marketing campaign. „Now this is a cultural thing and Drake said, Stick to it and just define your culture and make it you.“ In the video, clips of the city skyline are mixed with snippets of basketball action from local neighbourhoods and highlights of the Raptors in action. „And far from the east side, miles from the west side, nowhere near the south side, we are the north side,“ a narrator says in the piece. „A territory all our own. And if that makes us outsiders — were in.“ „My favourite shot is the kid bouncing the basketball through the field of ice,“ Leiweke said. „And its like, Thats it right there. Thats what we want. People dont understand we have a revolution going on in Canada. Were producing great players. Weve got kids inspired that are playing the sport in record numbers. We have the highest growth level in North America. „We are a team that suddenly people are rallying around and are excited about. And by the way, all of our guys love playing for Canada and were it. Weve got 35 million people. No one has 35 million people in their marketplace.“ It has been a remarkable rebound season for a franchise that has been hamstrung by mediocrity. Toronto opened the current campaign with a poor 6-12 record but things turned around last December after Rudy Gay was dealt to Sacramento in a seven-player trade. The Raptors were energized by the move and have been one of the strongest teams in the Eastern Conference since. Toronto recently clinched the Atlantic Division title and took a 48-33 record into the regular-season finale Wednesday night in New York. The Raptors turnaround has been a pleasant surprise in a city where post-season action in any of the major sports is a rarity. Fans are still stinging from the Toronto Maple Leafs late-season collapse that cost them a playoff spot this year. The NHL club has made the post-season just once in the last decade. Down the road at Rogers Centre, it has been over 20 years since the Toronto Blue Jays last made the playoffs. The Blue Jays are coming off a last-place finish in the American League East division and are not expected to contend this year. The Raptors will take a page from the hockey teams playbook by hosting a „Party in the Square“ in Maple Leaf Square outside Air Canada Centre for playoff games this spring. It was a hotspot last year during the Maple Leafs first-round playoff series with the Boston Bruins. Ticket demand also appears to be quite high for Canadas lone NBA team. Torontos average playoff ticket price is $125. However, a recent Forbes website report said the Raptors have the highest average playoff ticket price ($370.62) on the secondary market. „To me its less about what people are paying on the secondary (market) and more about we have a greater demand for NBA playoff tickets than any market today in the NBA,“ Leiweke said. „So out of those 16 markets, right now Toronto is the hot ticket. I think that bodes well.“ Toronto has reached the NBA playoffs on five previous occasions, the most recent being a first-round loss to the Orlando Magic in 2008. The Raptors lone series victory came in 2001 when they beat the New York Knicks before falling to the Philadelphia 76ers in the second round. Fake Curry 4 . Johns IceCaps erased an early two-goal deficit to come from behind and defeat the host Portland Pirates 5-4 on Saturday in American Hockey League action. Curry 1 Shoes For Sale .That is precisely what they got Sunday.The Ravens trailed at halftime and never built a comfortable lead against lowly Jacksonville, yet did just enough to squeeze out a 20-12 win to stay in the thick of the AFC playoff race.CHARLOTTE, N.C. — A 16-driver championship field that would be whittled down to create a winner-take-all season finale is among radical changes reportedly being considered by NASCAR. NASCAR chairman Brian France has repeatedly said he wants to place a greater emphasis on winning, and hes never ruled out tinkering with the Chase for the Sprint Cup championship format in an effort to create the „Game 7 moments“ he covets. The Charlotte Observer first reported Friday night a possible overhaul to the Chase format that France first introduced in 2004 and has made periodic changes to several times since. Citing anonymous sources, The Observer outlined three major changes beginning with expanding the field from 12 drivers to 16 — meaning a win during the „regular season“ would virtually guarantee a driver a spot in the field. Once the field is set, The Observer said NASCAR is considering eliminations during the 10-race Chase. The field would be cut after the third, sixth and ninth races. The proposed eliminations would drop the lowest four drivers from title contention after the third, sixth and ninth races, leaving four drivers eligible for a „winner-take-all“ race in the season finale at Homestead-Miami Speedway. The four remaining drivers would go into Homestead with their points reset and tied in the standings, The Observer said. A statement from NASCAR chief communications officer Brett Jewkes was non-committal on The Observer report. „NASCAR has begun the process of briefing key industry stakeholders on potential concepts to evolve its NASCAR Sprint Cup Series championship format,“ Jewkes said. „This dialogue is the final phase of a multi-year process that has included the review of extensive fan research, partner and industry feedback and other data-driven insights. NASCAR has no plans to comment further until the stakeholder discussions are complete. We hope to announce any potential changes for the 2014 season to our media and fans very soon.“ But driver Denny Hamlin posted a series of Tweets on Saturday afternoon that supported the format if NASCAR ultimately moves forward with the changes. NASCAR is expected to officially outline any changes later this month. „This points system change is going to be a really good thing. Trust in it and watch how exciting each chase race is going to be,“ Hamlin posted. Hamlin also Tweeted that every Chase race will now be as exciting as the September race at Richmond, which is the final race to set the Chase field. He also responded to two fans who criticized the format. One arggued it was „artificially construed excitement“ instead of the traditional consistency that NASCAR used for decades in crowning its champion. Curry 3 Outlet Store. „Consistency will keep you up top,“ Hamlin replied. Hamlin received support from 2012 Cup champion Brad Keselowski, who replied on Twitter to him that he also liked the reported new format. „Guess we may be in the minority here,“ Keselowski said. NASCAR has been working feverishly behind the scenes to improve its on-track product, particularly at 1.5-mile tracks, and at least some changes are expected to the points system to meet Frances desire to put a greater emphasis on winning. France was thrilled with the finish of the March race at California, where feuding drivers Hamlin and Joey Logano relentlessly raced for the win. The two ended up wrecking — Hamlin ended up with a broken bone in his back that sidelined him for more than a month — and Kyle Busch slid through the carnage for the victory as a furious Tony Stewart nearly came to blows with Logano on pit road. Its that kind of competitiveness, compelling action and drama that France seeks every week. Despite introducing The Chase in 2004, NASCAR has failed to create many of those breathtaking „Game 7“ moments in the finale. The debut was successful as Kurt Busch beat Jimmie Johnson for the title by eight points, and five drivers went into the 2005 finale mathematically eligible to win the championship. Then Jimmie Johnson reeled off five consecutive championships, snapped only by Tony Stewarts race-winning, championship-deciding showing in the 2011 finale. Keselowski won easily in 2012 when Johnson was felled by mechanical problems, and it was Johnson, again, in an easy Sunday drive for win No. 6 in November. So a shake up to the system wouldnt be unexpected. But it may not necessarily look like what The Observer reported — the newspaper was clear the format is only being considered — because its not unlike NASCAR to float ideas to gauge reaction. For example, NASCAR officials met in October with drivers to discuss an overhaul to qualifying procedures. Among the „potential“ changes discussed that day was road course-style qualifying everywhere but Daytona and Talladega. NASCAR said it was considering a 60-minute drafting session for Daytona and Talladega qualifying. In reality, cars will qualify as usual next month at Daytona while NASCAR is now apparently considering three rounds of „knockout style“ qualifying — similar to what Formula One and IndyCar use — everywhere else but Talladega. ‚ ‚ ‚